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For those of you who can only have so many cashmere cable knit sweaters, did you know that JCrew has a trendier, less preppy little sister?

Madewell 1937 was founded right in New Bedford, Massachusetts. It's long since then been acquired by JCrew and has a lot of nice alternatives to critter clothing for sophisticated yet ecletic folk (for 20 to 30 percent less than JCrew too).

The fall collection is a women's-only line of tight skinny jeans, long grandpa style cardigans, slouchy bags, and modern accessories such as bright rumpled scarves. They have a real focus on "staple items", especially jeans, to promote value instead of volume. Consider it a cross between Forever 21 and the Gap.

The items in their fall collection that caught my eye were garment dyed jeans in "fall colors created using an old school dye process" ($98.50) and vintage looking boots in Italian leather and suede.

Madewell only has eight stores, and we're lucky to have one right here at the Natick Mall! Otherwise, you can order through their website where it's still archaically "call to order".

NYC girls should hit up their flagship store in SoHo, which has been hosting “Denim After Dark” parties on Thursday nights complete with discounts, DJ’s, mojitos and cupcakes. You can also stop by SoHo for their Saturday afternoon “Made-in Madewell Series” to check out how-to workshops and special appearances from NY artists, designers and editors.

For those serious about Madewell shopping, today and tomorrow you can save 15% off your order by joining their Facebook group.

http://www.madewell1937.com
Natick Collection
508-653-0175
1245 Worcester Street, Natick, MA 01760

SoHo Flagship Store
212-226-6954
486 Broadway at Broome Street, New York, New York 10012
with additional locations